Change Management Assignment Example | Topics and Well Written Essays - 2000 words

Change Management - Assignment Example The postal organization specializes in courier and express services (Australian Government, 2011). The organization is trying to expand business in the field of retail merchandise and agency services. Traditional postal service business had become unprofitable in last few years. The concept of traditional postal communication has changed due to evolution of email communication, social networking. People prefer to use internet communication rather than traditional postal services. The postal organization has incurred a loss of $90 million in last 5 years. Australian Post is trying to change business strategy in terms of shifting focus on retail Merchandise and agency Services. They need to manage the change process carefully. Change management will help them to build a strong organizational framework. Change Management Change management tries to integrate different systems and structure with the organizational structure of the company. Change management can be applied in the transitio n phase of the organization. A company can go for whole system change or partial system change. Many organizations use ADKAR change management model to improve productivity. Dupont is a well known chemical company of USA. They used the model to implement change management in the production process. ADKAR model can be explained in the following way. A- Awareness is generated for change. Top management of the company identifies problem areas like staff productivity, poor service delivery, poor annual sales volume and low productivity of existing system. The management then decides to change existing process. D- Existing employees express desire to participate in change process. They can be termed as change agents. K- Knowledge in terms of training and development is given to the change agents. The knowledge process helps them to understand key issues of new system. A- This is the application part of change management. In this phase organization starts to use new implemented system. Or ganization takes external help to implement new system. The external system monitors the application phase. Coaching and mentoring are required to manage change agents. R- Organization tries to reinforce the sustainability factor. Companies try to maintain the new implemented system. They try to analyze the result of change management in this phase. Change management is a dynamic process. Organization can implement change management program in various areas like marketing, production process, financial management system and organizational structure. Change management can be implemented by altering the thinking process of existing employees. It is very difficult to find employees who accept change very successfully. The organization needs to select change agents ready to accept new system. Service based models like changing customer relationship management requires rigorous training and development program. Top level management needs to communicate with change agents regularly. Study shows that at least 15 engagements are required to clarify the objectives of top management (University of Pennsylvania, 2010). Change Management in Australia Post Australia Post has business expertise in the field of postal services (like letter and parcel delivery, courier services). The organization is trying to expand business in the field of third party agency services like banking, bill payment, insurance, passport application and