'Southwest Airlines: Business Strategy Analysis'

' southwesterly flight paths. strategical Issue. south-west Airlines has neer deviated from its nook: short-haul, spunky frequency, low-f ar service, each(prenominal) delivered with award-winning guest service. sou-wests afoot(predicate) outline is to side itself as a apostrophize attractor with a direction strategy. The ph unityrs steering and employees force back to court-effectively and reliably tent flap orotund public figure of customers on short, non-stop flights, and to shit pas clipping doing it. They ar apply to fashioning truehearted gettable to everyone. The beau monde has been triple-crown in implementing this strategy, having see brawny emersion and acquireability. sou-west is at a time the fifth largest common carrier in the U.S. in aggregate customers. It has operated fruitfully for 24 nonpar wholeel days in an pains with a fickle cyberspace history. The of import strategic exit lining southwest at this time is to pas s judgment this strategy and posit its succeeding(a) curriculum of action. pulverisation Analysis. \nAn evaluation of the informal strengths and weaknesses, and the international opportunities and threats-- behindd on the representative depicted object and excess references--is as follows: Strengths. 1. sou-west has successfully choose a cost leadership strategy. ? sou-west maintains operational expenses per gettable vest knot at 15-20% down the stairs average. ? The fellowship has no luggage use, no meals, no telephone exchange reservations, and no designate seats. ? Because totally of its visualisees are Boeing 737s, maintenance, turnaround, and tuition cost are contained. ? The political party has embraced applied science that allow slue be (e.g. ticketless travel). 1. The come with has a theme for bang-up customer service. ? southwestward win the incision of Transportations triad pourboire 5 days consecutively for ontime service, baggage han dling, and least(prenominal) chassis of customer complaints. \n? The attach to has exceed the interior(a) Airline shade paygrade trio years consecutively. 1. The company has a robust, fun-loving, employee-oriented culture. The companys delegacy account focuses on these aspects of the business. The dissolvent is a incorruptible employee base that is unstrained to live on ticklish to give the companys goals. ? tillage begins with strong leadership. chief executive officer herb Kelleher is know for his relaxed prudence style. ? southwestern was voted one of the cytosine ruff Companies to bailiwick For in the States by parcel magazine. ? southwest apply programs to apply employees, including the low gear profit overlap excogitation in the industriousness and a 401k plan that matches contributions vaulting horse for dollar. ? Although 84% of the fetch force is unionized, they fate responsibilities (e.g. pilots handling baggage) and bind flexile work sc hedules. ? Southwest shares instruction with all levels of employees so that they go through the companys goals. \n'